The Creative Direction
The very first step was to get the know Joanna, her business objectives and values. We brainstormed on finidng the brand's tagline that both included the makeup as well as the image creation aspect of Joanna Kowalewska brand.
Once we had an image of the brand itself, we worked on developing a moodboard that allowed us to agree for the style direction. The primary goal we wanted to achieve was perfect balance between elegance, femininity and softness.
After agreeing for a logo variation and subtle changes, we chose the brand colour palette and the basic fonts.
Social Media Templates & Feed Layout
We've crafted an entertaining templates for educational posts with eye catching titles and fonts to give the feed little spark, as well as included the images promoting the makeup classes and the results that can be expected after.
Face charts are indispensable tools for makeup artists, serving as essential canvases to map out and plan makeup looks.
Ultimately, our simple and bold charts empower makeup artists to bring their visions to life with confidence and precision, translating ideas into stunning real-world applications.
Voucher / print & digital
Vouchers are the real must have inviting their receiver to journey into the world of beauty. Whether presented in the tactile luxury of a printed format or the streamlined elegance of digital, these vouchers are more than tokens of value - they are meticulously crafted gateways into the world of personalized beauty.