Brand Identity Design
This project involved the creation of a soft and perfect feminine brand. We developed a brand board, crafted business cards, designed a roll-up, social media templates, and vouchers, all contributing to a cohesive and polished brand identity.
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The Creative DirectionThe very first step was to get the know Joanna, her business objectives and values. We brainstormed on finidng the brand's tagline that both included the makeup as well as the image creation aspect of Joanna Kowalewska brand.
Once we had an image of the brand itself, we worked on developing a moodboard that allowed us to agree for the style direction. The primary goal we wanted to achieve was perfect balance between elegance, femininity and softness. |
Primary LogoThe second step was all about the primary logo creation focused on delivering the brand's values and transfering the feeling of professionalism, valueing feminity and self love.
For this reason we developed 6 primiary logo variations. |
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Brand BoardAfter agreeing for a logo variation and subtle changes, we chose the brand colour palette and the basic fonts.
Social Media Templates & Feed LayoutWe've crafted an entertaining templates for educational posts with eye catching titles and fonts to give the feed little spark, as well as included the images promoting the makeup classes and the results that can be expected after.
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Business Card with Gold FoilMinimalistic and carefully crafted business cards printed with a gold foil enrichment effect, created a perfect fit with the elegant interior of the JK's studio.
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Face ChartsFace charts are indispensable tools for makeup artists, serving as essential canvases to map out and plan makeup looks.
Ultimately, our simple and bold charts empower makeup artists to bring their visions to life with confidence and precision, translating ideas into stunning real-world applications. |
Voucher / print & digitalVouchers are the real must have inviting their receiver to journey into the world of beauty. Whether presented in the tactile luxury of a printed format or the streamlined elegance of digital, these vouchers are more than tokens of value - they are meticulously crafted gateways into the world of personalized beauty.
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Roll-upThe roll-up, a vital component in our makeup artist toolkit, serves as a portable canvas for capturing branded.
Compact and versatile, it's the go-to accessory for on-the-go setups, ensuring a consistent and professional backdrop for photoshoots or client interactions. |
Kind words from our Client
Spark Studio is the perfect solution for the diverse needs of emerging brands seeking a professional entry into the global service market. Karolina conducted a thorough analysis of my business's essence and crafted a brand book that impeccably aligns with the values and aesthetics I've envisioned for my brand. Her exceptional ability to listen and her artistic talents form an ideal blend!
Both myself and my company are committed to being with Spark Studio for the long haul! ☺️
Joanna Kowalewska
Founder & MUA
Both myself and my company are committed to being with Spark Studio for the long haul! ☺️
Joanna Kowalewska
Founder & MUA
