This project included a large amount of various elements. However the kicking off point was the careful selection of fundamental design elements tailored for various purposes and applications.
The primary color palette featured black and gold, in alignment with the Eurobuild Awards Gala and the Pantone Color of the Year 2023 - Viva Magenta. The concept extended to incorporate snake leather in the specified color, along with geometric shapes exhibiting a magenta gradient. Additionally, golden bullets and a white powder explosion were integrated to create a 3D impression.
In the beginning of the year the promotion of the Gala started across various marketing channels. This included:
- advertisement in the Eurobuild newspaper
- update of social media banner images across channels in sizes adapted to specific use
- A4 booklet with an offer for the sponsors and the information about the available sponsorship packages
For the Gala dinner we created various elements, that supported it's smooth flow and increase of the brand's and the Gala's recognition.
For this matter the following elements were designed:
- folded invitation along with the branded envelope design
- 3 sponsorship walls in different dimensions
- scenarios for the hosts
- menu choice stickers
- charity bon
- posters promotion of the wines given to a charity auction
- table numbers
- outdoor flags with company's logos
- screen displayed promotion of the sponsors
And much more.